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Bringing Custom Back to New Home Construction

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In today’s world of subdivisions and mass production, new home construction lacks a lot of the custom features most home buyers crave. New homes are built one after another and look surprisingly similar inside and out.

Part of this is because there are misconceptions around true custom homes vs. modular builds. Have you ever heard anyone say the following:

“Custom home building means expensive”
“Modular homes are always rectangular and plain”
These two statements summarize the most popular misconceptions that keep many from even exploring building a truly custom modular home.

A few minutes of research on the internet, however, will turn up hundreds of plans and pictures that clearly show modern modular construction has come a long way over the last thirty years. New home construction offer a variety of styles including Traditional, Chalet, Cabin, Cape Cod, Contemporary, Mission, Arts and Crafts, and virtually every other design type imaginable.

Today’s modular home design capability means you can get the details you want to make your home a reflection of you. Modular construction is the perfect way to provide a truly custom home at an unbeatable value. It is precisely this ability to produce a custom home to an exact specification, at a value that cannot be beat that makes modular homes a favorite of leading-edge architects.


Today’s modern architects enjoy the design flexibility, the quality, the control, and style that factory built construction can provide to their residential customers. Architects have embraced modular construction for commercial project for years. With educated customers and a new understanding of modular construction capabilities, architects are now exploiting the quality and speed of delivery provided with modular construction for the custom home customers. Two great examples are Amy Ostberg at NH Design Collaborative, LLC for traditional New England Design and Douglas Cutler at Douglas Cutler Architects A.I.A. for contemporary to luxury home plans.

A custom home can come in form of simply personalizing a standard plan or designing your own home at your dining room table. Sources for inspiration can come from one of the many internet home plans sites, from HGTV, or any one of dozens of other places. It’s not about what everyone else thinks, it’s all about your wants, your needs — how you will feel in your new home. Now think about what that means for your new home. It’s about building your home around your family, your friends, and your lifestyle.

When you think modular homes, think:

Virtually unlimited design capability at an unsurpassed value
Healthy homes, quality construction, and speedy completion.
Green, energy-efficient homes that are quality inspected to a precise factory standard.
When you chose a modular build for your new home construction, you get the details you want in your home which allows you to make your home a reflection of you and your family.

Modular construction is the perfect way to provide a truly custom home. In fact, the ability to provide a custom designed home exactly to your specification, to a precision manufacturing standard, at a value that cannot be surpassed is the hallmark of today’s modular home.

About the Author
Ken Semler

Ken Semler

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Hi, I am Ken Semler the founder of Impresa Modular. I am passionate about our company and the homes that we provide. Modern modular construction enables us to deliver healthy, safe, and energy-efficient living spaces. Impresa Modular is a licensed/registered/certified builder/contractor in almost every state. I believe that modular homes provide the best way to deliver virtually unlimited design flexibility at the greatest value.

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